The partnership between Manulife and Aeroplan is set to revolutionize the way Canadians can earn rewards for maintaining a healthy lifestyle. Starting in early summer 2024, eligible Manulife group benefits members will be able to earn Aeroplan points for engaging in activities that promote health and well-being.
Manulife, a leading provider of workplace health benefits for about one in three Canadian households, has joined forces with Aeroplan, Canada’s premier travel loyalty program. This partnership aims to empower and incentivize members to take a proactive approach to their health and live better, healthier lives.
The details of the partnership are still limited, but the press release mentions that members can earn Aeroplan points for completing healthy initiatives such as exercise minutes, mindfulness practices, and more. Points will also be rewarded for completing educational courses and downloading the digital benefit card.
The partnership between Manulife and Air Canada, the parent company of Aeroplan, is expected to last for multiple years. As part of this collaboration, Manulife will launch a modernized and upgraded benefits platform that integrates health, wellness, and benefits into one digital-first user experience. Once the new platform is live, eligible members can link their Manulife and Aeroplan accounts and earn Aeroplan points based on their activity.
This partnership is significant because it combines the benefits of a major airline loyalty program with a company that provides life insurance and workplace health benefits. It offers members more opportunities to earn points and miles, which can enhance their travel experiences and overall well-being.
However, the specific activities that will earn Aeroplan points and the number of points members can earn have not been announced yet. Manulife and Aeroplan plan to reveal these details in the coming months. The value and impact of this partnership will become clearer once these important details are disclosed.
It is worth noting that this partnership is currently limited to Canadian Aeroplan members who have access to Manulife group benefits. However, it is possible that this collaboration could pave the way for similar partnerships in other regions. For example, individuals in other countries may be able to earn airline loyalty points for meeting health and fitness goals.
While the potential benefits of this partnership are promising, it remains to be seen how significant the rewards will be. It is possible that the scale of the rewards may not be substantial enough to significantly impact behavior or significantly boost loyalty point balances. Nonetheless, having more avenues to earn rewards for living a healthy lifestyle is always a positive development.
In conclusion, the partnership between Manulife and Aeroplan represents an exciting opportunity for eligible Manulife group benefits members to earn Aeroplan points for engaging in activities that promote health and well-being. This collaboration aims to empower individuals to take charge of their health and live better, healthier lives. While the specific details of the partnership are yet to be announced, the potential benefits are promising. This partnership sets the stage for future collaborations that could benefit individuals in other regions, further encouraging a healthier and more rewarding lifestyle.