American Express is currently offering a targeted promotion to select cardholders that allows them to earn up to 12 Hilton Honors points on Alamo rental car spending in the United States. However, this offer is only available to Hilton co-branded credit cardholders.
The promotion offers an additional 5 Hilton Honors Bonus Points for every dollar spent on qualifying purchases made in-person at Alamo Rent-a-Car US locations or online at alamo.com. Rentals must be completed and paid for by March 8, 2024, in order to qualify. There is a limit of 5,000 Hilton Honors Bonus Points that can be earned through this promotion.
To take advantage of this offer, cardholders must first add the offer to their eligible card and then use the same card to redeem. Only purchases made with a Hilton Honors American Express Card are eligible for this promotion. Each cardholder can only enroll one card across all American Express offer channels. Reservations must be made 24 hours in advance and must be picked up and returned to Alamo Rent-a-Car US locations only. The offer is not valid for bookings made through travel agents, third parties, or affiliate sites. It also excludes Meetings & Group Rentals, General Aviation/FBO Rentals, Tour Operator bookings, Enterprise Car Sales, and purchases with Travel Partners such as Airfare, Train, and Hotel.
Additional Hilton Honors Bonus Points will be credited to the cardholder’s program account within 90 days after March 8, 2024, provided that American Express receives information from the merchant about the qualifying purchase. The number of additional Hilton Honors Bonus Points received will be based on the purchase price after any credit or discount is applied.
The total number of Hilton Honors points that can be earned on the first $1,000 of spending with Alamo will depend on the Hilton co-branded credit card the cardholder holds. The Hilton Honors American Express Aspire Card earns 7 points per dollar on select travel, including rental car spending with Alamo. Combined with this offer, cardholders can earn a total of 12 Hilton Points per dollar on up to $1,000 of Alamo spending. Other Hilton co-branded credit cards, such as the Hilton Honors American Express Surpass Card, Hilton Honors American Express Card, and Hilton Honors Business American Express Card, earn 3 points per dollar on rental car spending. With this offer, cardholders can earn a total of 8 Hilton Points per dollar on up to $1,000 of Alamo spending.
The value of Hilton points is typically estimated at 0.4 cents each. Therefore, the extra effective rebate that this offer provides on up to $1,000 of spending with Alamo is 2%. For Hilton Honors American Express Aspire Cardholders, the total effective rebate would be 4.8%, and for other Hilton co-branded cardholders, the total effective rebate would be 3.2%.
While this offer may be tempting for those looking to boost their Hilton Honors balance, it may not be worth it for some cardholders. None of the Hilton co-branded credit cards mentioned above offer primary rental car coverage. Therefore, cardholders who have other cards that offer primary rental car coverage may not find this offer enticing enough to give up that benefit.
In conclusion, American Express is offering a targeted promotion to select Hilton co-branded credit cardholders, allowing them to earn additional Hilton Honors points on Alamo rental car spending in the United States. Depending on the cardholder’s Hilton co-branded credit card, the overall earning rate on up to $1,000 of Alamo spending could be 12 points per dollar. However, cardholders should carefully consider the benefits and coverage provided by their other credit cards before deciding to take advantage of this offer.