Hilton reveals name for new extended-stay hotel brand: LivSmart Studios

LivSmart Studios by Hilton: The Newest Extended-Stay Hotel Chain

Hilton, one of the world’s leading hotel chains, has recently announced the launch of its newest extended-stay hotel chain. Originally known as Project H3, the new chain has officially been named LivSmart Studios by Hilton. The first location is currently under construction in Kokomo, Indiana, and is expected to open by the end of the summer.

LivSmart Studios is Hilton’s latest addition to its portfolio of 22 brands, which includes its three club and vacation brands. The introduction of LivSmart Studios is part of Hilton’s strategy to expand into more affordable hotel segments, following the success of its premium economy hotel chain, Spark, which was launched last year.

The announcement of the new brand has generated significant interest among hotel owners, with Hilton claiming that over 350 deals to open LivSmart Studios are already in various stages of negotiation. This demonstrates the strong demand for extended-stay properties in the market.

Extended-stay hotels have gained popularity in recent years, particularly during the pandemic. These properties cater to essential workers in industries such as construction and healthcare, who require accommodations for extended periods. They also attract individuals who need temporary residences and prefer the convenience and amenities offered by hotels.

Hilton’s competitors, Marriott and Hyatt, have also recognized the potential of the extended-stay market and launched their own extended-stay hotel brands. Marriott introduced StudioRes, while Hyatt launched Hyatt Studios. The growing interest in this segment highlights the industry’s recognition of the unique needs and preferences of long-stay guests.

Chris Silcock, President of Hilton’s global brands and commercial services, emphasized the brand’s commitment to innovation and meeting the evolving needs of travelers. LivSmart Studios aims to serve the long-stay guest segment by providing exceptional accommodations and tailored amenities.

LivSmart Studios by Hilton hotels will cater to travelers expecting to stay for 20 nights or longer. These hotels will feature common areas such as outdoor patios with grills, communal fire pits, fitness centers, and laundry facilities. Hilton has also announced that complimentary breakfast with grab-and-go options will be provided to guests.

The apartment-style studios at LivSmart Studios will be equipped with fully-functional kitchens, complete with full-size refrigerators, dishwashers, microwaves, and two-burner stovetops. The guest rooms will feature multipurpose furniture, creating versatile spaces for work, relaxation, and sleep. The emphasis on comfort and convenience reflects Hilton’s commitment to providing a home-away-from-home experience for guests.

Hilton has also hinted at the development of a unique on-property elite benefit strategy for LivSmart Studios, similar to Marriott’s approach with StudioRes. While the details of this program have not been revealed, it is expected that guests may not receive the full range of elite benefits available at full-service Hilton properties.

Rates at LivSmart Studios are projected to average around $100 per night, making them an attractive option for long-stay guests seeking affordable accommodations without compromising on quality and comfort.

In conclusion, Hilton’s newest extended-stay hotel chain, LivSmart Studios, is set to make its debut with the opening of its first location in Kokomo, Indiana. The brand aims to cater to the growing demand for extended-stay accommodations, offering guests a comfortable and convenient experience. With its strategic focus on affordability and amenities, LivSmart Studios by Hilton is poised to become a leading player in the extended-stay hotel market.

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