Hyatt ‘Private Sale’ for stays in Europe, Africa & the Middle East

Hyatt Launches Sale for Stays in Europe, Africa, and the Middle East

Following in the footsteps of IHG’s European winter sale, Hyatt has announced its own sale for stays in Europe, Africa, and the Middle East. This sale, called the Hyatt EMEA sale, offers World of Hyatt members a 24% discount and free breakfast at participating Hyatt hotels. However, it’s important to note that the savings are based on Hyatt’s standard rate, not the cheapest available rate.

The Hyatt EMEA sale is available for bookings made between January 5 and January 29, 2024, for stays between January 12 and May 6, 2024. To qualify for the discount, World of Hyatt members must use the offer code SALE24 at the time of booking. It’s worth mentioning that the bookings made under this offer are non-refundable and cannot be modified.

While the headline saving of 24% may sound appealing, it’s important to dig deeper to understand the actual value of the offer. For example, a stay at the Hotel du Louvre in Paris shows a saving of 24% based on the standard rate. However, when compared to the cheapest non-sale rate, which includes breakfast, the saving is only 6%. This means that if guests are willing to sacrifice flexibility, they can save 6% by booking the sale rate.

The value of the sale will vary from property to property. At the Park Hyatt Abu Dhabi, for instance, the sale offers a 19% discount off the best other rate that includes breakfast. However, for guests who don’t need breakfast or are already entitled to it as top-tier elites, the saving is only 10.5%. It’s clear that the true saving offered by this sale is often lower than the highlighted 24% saving.

The value of the sale will also differ from person to person. For some, the inclusion of breakfast and the lack of flexibility may be worth the savings. However, for others who prioritize flexibility, the savings may not be significant enough to outweigh the benefits of other available rates.

In conclusion, the Hyatt EMEA sale can be a valuable opportunity for travelers who prioritize breakfast and don’t require flexibility. However, for top-tier elites and those who value flexibility, the sale may not offer enticing deals. It’s important for potential guests to carefully evaluate the savings and benefits of the sale before making a booking.

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