Instacart, the popular grocery delivery service, has announced a new benefit for its Instacart+ subscribers. Starting now, all Instacart+ members in the United States will have access to Peacock Premium at no additional cost. This move comes as Instacart continues to expand its offerings and provide more value to its loyal customers.
Peacock Premium is a streaming service that offers a wide range of content, including movies, TV shows, and live sports. Normally, a subscription to Peacock Premium with ads costs $5.99 per month or $59.99 per year. However, Instacart+ members will now be able to enjoy all the benefits of Peacock Premium without having to pay any extra fees.
This partnership between Instacart and Peacock is a strategic move by both companies to attract more customers and increase their user base. By offering Peacock Premium as part of the Instacart+ subscription, Instacart is able to differentiate itself from other grocery delivery services and provide added value to its members. It also gives Peacock access to a large customer base and helps to increase its visibility and reach.
This move by Instacart is similar to what Walmart+ has done with its offering of free Paramount+. Both Instacart+ and Walmart+ are subscription-based services that provide various benefits to their members. By including a streaming service as part of their subscription, both companies are able to offer a more comprehensive and attractive package to their customers.
Amazon, another major player in the grocery delivery space, has its own streaming service called Prime Video. While Prime Video is not included as part of the Amazon Prime subscription, it is still a popular streaming service that provides access to a wide range of content. This shows that the combination of grocery delivery and streaming services is becoming increasingly common as companies look for ways to differentiate themselves and provide more value to their customers.
Instacart+ is available for a flat fee of $99 per year or $9.99 per month. With an Instacart+ membership, customers enjoy unlimited free delivery on orders over $35, lower service fees, 5% credit back on eligible pickup orders, and the ability to create shared family accounts. Now, they can also access Peacock Premium for free, adding even more value to their subscription.
To access Peacock Premium, Instacart+ members simply need to open the Instacart app and navigate to the “More” tab. From there, they can select the “Peacock Premium” option and follow the prompts to create or sign in to their Peacock account. Once logged in, they will have access to all the content available on Peacock Premium.
This partnership between Instacart and Peacock is a win-win for both companies and their customers. Instacart is able to provide added value to its Instacart+ members and differentiate itself from its competitors. Peacock, on the other hand, gains access to a large customer base and increases its visibility in the streaming market.
In conclusion, Instacart’s addition of Peacock Premium as a benefit for its Instacart+ subscribers is a smart move that provides added value to its customers. By including a streaming service as part of its subscription, Instacart is able to stand out from its competitors and offer a more comprehensive package to its members. This partnership with Peacock is a win-win for both companies and is likely to attract more customers to Instacart+ and Peacock Premium.